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Date : 2015-03-28
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Rating : 5.0
Reviews : 7
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Humanizing Big Data Marketing at the Meeting of Data ~ Humanizing Big Data Marketing at the Meeting of Data Social Science and Consumer Insight Colin Strong on FREE shipping on qualifying offers Between tweets likes comments blogs videos and images today’s customer is estimated to generate 25 quintillion bytes of data per day How can marketers utilize the everincreasing amount of data to better understand and interact
Humanizing Big Data Marketing at the Meeting of Data ~ For some reason even the phrase “big data” seems to put fear in the minds of many who come across the term yet in many ways it is just like fixing the chimney pot on your house – it won’t be for everybody but with the right training and tools it need not be impossible as long as you have the right mindset
Humanizing Big Data Marketing at the Meeting of Data ~ Humanizing Big Data Marketing at the Meeting of Data Social Science and Consumer Insight Kindle edition by Colin Strong Download it once and read it on your Kindle device PC phones or tablets Use features like bookmarks note taking and highlighting while reading Humanizing Big Data Marketing at the Meeting of Data Social Science and Consumer Insight
Humanizing Big Data A Smart Guide to Tracking Customers ~ A Customer is More Than a Data Point Colin Strong marketing researcher and author of “”Humanizing Big Data Marketing at the Meeting of Data Social Science and Consumer Insight” argues that any size business can use Big Data for better business decisions if they focus on the often neglected source of all this information individual human beings
Humanizing Big Data Marketing at the Meeting of Data ~ Topics covered include the current limitations associated with big data the differences between deriving the what how and why from data how to use social science to provide frameworks for a smart data agenda privacy and personal data and the role of market research in a marketing strategy
Humanizing Big Data Kogan Page ~ Marketing at the Meeting of Data Social Science and Consumer Insight Colin Strong Unlock the value of big data and realize the impact it can have both on customer understanding and better business performance with this authoritative guide
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Humanizing Big Data Marketing at the Meeting of Data ~ Humanizing Big Data provides a detailed understanding of the way to approach and think about the challenges and opportunities of big data enabling any brand to realize the value of their current and future data assets First it explores the nuts and bolts of data analytics and the way in which the current big data agenda is in danger of
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