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Date : 2004-01-10

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We Ask The Experts How to Get Closer to Your Customers ~ Then gather data Make sure you have the tools and talent to identify your customers and get to know them—as unobtrusively as possible Behavior eg on your website conversations both with your company and in public online spaces and demographyethnography are more authentic than surveys and focus groups

Consumer insight how to use data and market research to ~ Get this from a library Consumer insight how to use data and market research to get closer to your customer Merlin Stone Alison Bond Bryan Foss Covering the fundamentals of customer relationship techniques this text explains how companies gain an edge on their competitors by utilising knowledge of their customer base producing a product to

Consumer Insight How to Use Data and Market Research to ~ Written by leading experts on database marketing customer service and Customer Relationship Marketing CRM Consumer Insight provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on knowing who and where customers are what they do what they buy and what they would like to buy It also explores how customers thoughts feelings objectives and strategies influence their behaviour

Consumer Insight Kogan Page ~ Written by leading experts on database marketing customer service and Customer Relationship Marketing CRM Consumer Insight provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on knowing who and where customers are what they do what they buy and what they would like to buy It also explores how customers thoughts feelings objectives and strategies influence their behaviour

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