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Date : 2008-08-01
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Rating : 4.0
Reviews : 8
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The Advertised Mind Groundbreaking Insights into How Our ~ The Advertised Mind is one of the best books about advertising to date The book is completely fact based and shows the power of emotional advertising versus functional advertising The book is a smack to the face of functional driven detergent advertising strategy
The Advertised Mind GroundBreaking Insights Into How Our ~ Start your review of The Advertised Mind GroundBreaking Insights Into How Our Brains Respond to Advertising Write a review Apr 26 2017 Gabriela rated it really liked it
The Advertised Mind Groundbreaking Insights into How Our ~ How advertisements work Psychologists models of learning and memory Learning and emotion Advertising learning and memory What adliking means Recognition recall and persuasion Advertisement memories and brand linkage Exposing the consumer to the advertising The mental world of brands and the objective of advertising
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The Advertised Mind Groundbreaking Insights Into how Our ~ The Advertised Mind Groundbreaking Insights Into how Our Brains Respond to Advertising Erik Du Plessis Kogan Page Publishers 2005 Business Economics 232 pages The Advertised Mind Groundbreaking Insights into How Our Brains Respond to Erik du Plessis Limited preview 2005
The Advertised Mind GroundBreaking Insights into How Our ~ The ARF is the premier advertising industry association for creating aggregating synthesising and sharing the knowledge required by decision makers to lead and succeed JAR is published four times a year for the Advertising Research Foundation by WARC
The Advertised Mind Groundbreaking Insights into How Our ~ The Advertised Mind Groundbreaking Insights into How Our Brains Respond to Advertising by Erik Du Plessis 2008 Paperback Be the first to write a review About this product
The Advertised Mind Groundbreaking Insights into How Our ~ Advertising research organizations have been trying for years to measure the effectiveness of advertising The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists neurologists and artificial intelligence specialists Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised
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