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Date : 2015-04-28
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Rating : 4.5
Reviews : 20
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Paid Attention Innovative Advertising for a Digital World ~ Paid Attention Innovative Advertising for a Digital World Faris Yakob on FREE shipping on qualifying offers Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance Advertisers are paying more and more money to reach fewer and fewer people
Paid Attention Innovative Advertising for a Digital World ~ Paid Attention Innovative Advertising for a Digital World Kindle edition by Faris Yakob Download it once and read it on your Kindle device PC phones or tablets Use features like bookmarks note taking and highlighting while reading Paid Attention Innovative Advertising for a Digital World
Paid Attention Innovative Advertising for a Digital World ~ Spanning communication theory neuroscience creativity and innovation media history branding and emerging technologies it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry Packed with realworld examples of advertising campaigns for companies including Sony Red Bull HP and many more Paid Attention provides a robust model for influencing human behaviour Referencing a wide body of theory and praxis from
Paid Attention Innovative Advertising for a Digital World ~ Paid Attention Innovative Advertising for a Digital World Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance Advertisers are paying more and more money to reach fewer and fewer people as audiences consume endless streams of content across different platforms
Paid Attention Innovative Advertising for a Digital World ~ Faris is one of the brightest and most curious minds in advertising and in Paid Attention Innovative Advertising for a Digital World he asks questions that every advertiser and marketer should be asking themselves today about breaking through in an increasingly ondemand and attention scare world In the process he arrives at some revealing brand tactics and strategies that will help you create advertising people seek out not skip
Paid Attention Innovative Advertising for a Digital World ~ Paid Attention would be most useful for those looking for a background on advertising in the digital world including how people process information and theories behind how advertising works Packed with ideas drawn from philosophy science and literature the book offers a comprehensive look at the theory behind advertising in the attention economy
Paid Attention Innovative Advertising for a Digital World ~ Paid Attention Innovative Advertising for a Digital World Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance Advertisers are paying more and more money to reach fewer and fewer people as audiences consume endless streams of content across different platforms
Full version Paid Attention Innovative Advertising for a ~ When you can no longer buy enough attention for advertising to remain efficient how do brands respondSpanning communication theory neuroscience creativity and innovation media history popular culture branding and emerging technologies Paid Attention explores how ideas move people and how advertising can and should change in response
Paid Attention Kogan Page ~ Spanning communication theory neuroscience creativity and innovation media history branding and emerging technologies it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry Packed with realworld examples of advertising campaigns for companies including Sony Red Bull HP and many more Paid Attention provides a robust model for influencing human behaviour Referencing a wide body of theory and praxis from
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